Dare to Wear Love on TVO’s Get Involved (VIDEO)

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Jim Searle and Chris Tyrell, the men behind Canadian fashion label Hoax Couture, were recently profiled on TVO’s Get Involved. In the video, Jim, Chris and Ilana Landsberg-Lewis — Executive Director of the Stephen Lewis Foundation — talk about Hoax Couture’s efforts to support the Foundation through Dare to Wear Love, the fashion-forward and cause-driven fashion show that since 2009 has closed out LG Fashion Week beauty by L’Oréal Paris (a.k.a. Toronto Fashion Week).

To find out more about Dare to Wear Love, click here!

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